Now Available: Refrigeration Appliances in Poland

The further development of the economy reflected by 3% real GDP grow in 2015 was one of the main reasons contributing to the category’s development. On one hand the growth in sales was stimulated by increasing consumer confidence which resulted in a number of new houses being rendered to their owners’ specifications. On the other hand, the high penetration rate of the main refrigeration appliances categories caused a significant number of new purchases due to replacement, which boosted sales.

Competitive Landscape

Whirlpool continued to lead sales with a 17% volume share in 2015. This great result was achieved thanks to its strong presence in the biggest category, fridge freezers. In fridges and freezers, however, Electrolux outperformed Whirlpool. This allowed the company to strengthen its position with a second position in refrigeration appliances, mainly thanks to a wide product portfolio.

Industry Prospects

Volume sales of refrigeration appliances are expected to increase by a CAGR of 3% over the forecast period. Although refrigeration appliances is a well-developed category, further growth is expected to be seen due to the natural replacement of existing appliances.

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Report Overview

Discover the latest market trends and uncover sources of future market growth for the Refrigeration Appliances industry in Poland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Refrigeration Appliances industry in Poland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Refrigeration Appliances in Poland market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Refrigeration Appliances in Poland?
* What are the major brands in Poland?
* What is the preferred refrigeration capacity size?
* What are the growth prospects for fridge freezers over the medium term?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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