Success Case Study: Valsoia Soy Food and Drinks - New Report Available

From: Fast Market Research, Inc.
Published: Thu Feb 25 2016

Media scrutiny and the growing rate of lactose intolerance have diminished the health credentials of cow's milk in consumers' minds. As a consequence, consumers are now shifting towards lactose-free alternatives, creating major opportunities for companies operating in vegetable-based food and drink categories.

Key Findings

* Operating since 1990, Valsoia is an Italian company specializing in delivering a wide range of vegetable-based food and drinks. With a net income of EUR2,484m in 2015, the company now leads the Italian soy-based food and drink market.
* A consistent health-oriented vision and clear communication with customers along with socio-cultural and health condition changes have driven Valsoia's success in Italy.

Full Report Details at

This case study is part of Canadean's Successes and Failures research and explores the reasons behind Valsoia's success in the Italian market. It delivers critical "what?", "why?", and "so what?" analysis to teach you crucial lessons that increase your chances of launching successful products.

Reasons to Get this Report

* Reduce the risk of failure by learning from brands/products that have under-performed: failed innovation can severely impact profit and reputation.
* Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
* Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
* Access valuable strategic take-outs to help direct future decision-making and inform new product development.

Companies Mentioned in this Report: Valsoia, Alpro, Unilever

About Fast Market Research

Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.

For more information about these or related research reports, please visit our website at or call us at 1.800.844.8156 (1.413.485.7001 Int'l)

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Company: Fast Market Research, Inc.
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