New Market Research Report: Mixed Retailers in Greece

Greek consumers continued to suffer from the effects of the recession in 2015, while recent negotiations with European partners generated new fears about the current and future state of the Greek economy. Spending budgets remained low with consumers continuously seeking cheaper solutions. In this climate, they increasingly turned to budget retailers or to cheaper brands or sought the best value deals through offers and discounts.

Competitive Landscape

Greek company, Jumbo, led mixed retailers in 2015 with a value share of 51%. The company operates the Jumbo chain, which actually began as a toys and games supermarket, yet gradually shifted to a variety store with a very wide product mix. The brand is clearly positioned at the budget-priced level and manages to offer very low prices mainly by importing and placing custom orders from China.

Industry Prospects

Mixed retailers is set to grow marginally over the forecast period, mainly by responding to demand for budget lines and product variety. With the Greek economy being far from stabile, consumer trends are predicted to remain aligned with offer-hunting behaviours and price-oriented shopping. Another significant factor impacting the channel’s growth would be the future development of its leading chain, Jumbo. Given that it held 51% of the channel’s sales in 2015, the future of the company is set to determine the future course of the whole channel. In this vein, Jumbo is very much focused on network development and keeping its prices affordable and its product range wide and growing, and, with the company’s financial status being rather healthy and profitable, all seems positive for the future.

Full Report Details at
- http://www.fastmr.com/prod/1113625_mixed_retailers_greece.aspx?afid=301

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Mixed Retailers industry in Greece with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Mixed Retailers industry in Greece, our research will save you time and money while empowering you to make informed, profitable decisions.

The Mixed Retailers in Greece market research report includes:

* Analysis of key supply-side and demand trends
* Detailed market shares for international and locally-based retailers
* Historic number of stores, selling space and values, company and brand market shares
* Five year forecasts of market trends and market growth  
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* How big is the Mixed Retailers channel in Greece?

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