New Study: Homeshopping in Austria

Although value sales declined by 3% in current terms in homeshopping in 2015, this was a more favourable performance than the -5% current value CAGR recorded in the channel over the review period. Mail-order homeshopping companies remain dominant in the channel, although they continued to suffer from the shift away from homeshopping towards internet retailing. At the same time, other homeshopping channels showed positive growth, stabilising sales over the entire channel to some extent during the year.

Competitive Landscape

Bofrost Dienstleistungs GmbH & Co KG led homeshopping in 2015 with a 10% value share. The company remains the leading deliver of frozen food in Austria, remaining far ahead of its major rival Eismann Tiefkühl-Heimservice GmbH, which could generate only a 2% value share in homeshopping in 2015. Both companies are registering growing sales as they continue to benefit from the growing demand for convenient food delivery in rural areas of Austria.

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Industry Prospects

Value sales are expected to continue declining in homeshopping over the forecast period, with the channel expected to decline in value at a CAGR of 4% in 2015 constant terms. This is set to be a considerably better performance than the -7% value CAGR recorded in the channel at constant 2015 terms over the review period. Classic mail order shopping and catalogues will most likely have largely disappeared from Austria by the end of the review period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Homeshopping industry in Austria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Homeshopping industry in Austria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Homeshopping in Austria market research report includes:

* Analysis of key supply-side and demand trends
* Detailed market shares for international and locally-based retailers
* Historic values, company and brand market shares
* Five year forecasts of market trends and market growth  
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* Who are the leading retailers in Austria?
* What products continue to sell well through the homeshopping channel?
* How is the homeshopping channel being affected by the growth of internet retailing?

Reasons to Get this Report

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