China Food & Drink Report Q2 2016 - New Market Study Published

From: Fast Market Research, Inc.
Published: Thu Feb 25 2016

China will remain the most attractive consumer market globally despite the slowdown in its economy. Nonetheless, the period of easy growth is over as retail sales growth heads lower and consumers develop increasingly sophisticated tastes. Accounting for rising health consciousness, demand for innovative goods and the surging popularity of e-commerce will be essential to succeed in the country.

Over the next five years, the greatest opportunities for food and drink manufacturers will be concentrated among young and high-income consumers. The youth save less than their elders, a trend which will be reinforced with the slowdown in the economy. The top 20% of households will experience the greatest income gains over the next five years. Therefore, opportunities for food and drink manufacturers will be concentrated among premium and innovative products, while staple categories will underperform. Illustrating this trend, Nestle upgraded its Hsu Fu Chi product portfolio in 2015.

Full Report Details at

The alcoholic drinks segment will remain hard to navigate over the coming years. High-end spirits - a traditionally lucrative business in China - will continue to be affected by the crackdown on corruption. On the other hand, margins in the beer category are still low by global standards. Nonetheless, we still see great long-term opportunities for multinational companies, by targeting younger non-official consumers for spirits companies and premiumising beer.

Another key trend in China is the surging popularity of e-commerce. Online retailers will take market share away from bricks-and-mortar retailers, which will be urged to develop online services. This will also have broad implications for food and drink companies, which need to rethink their distribution systems. In January, Nestle established a partnership with Alibaba to sell more products online.

The China Food & Drink Report features BMI Research's market assessment and independent forecasts for food and drink expenditure, consumption, sales, and imports/exports and forecasts for the mass grocery retail sector. The report also includes analyses of major regulatory developments, the background macroeconomic outlook and competitive landscape comparing national and multinational companies by leading products and services, sales, investments, partners and expansion strategies.

BMI'sChina Food & Drink Report provides industry professionals and strategists, sector analysts, business investors, trade associations and regulatory bodies with independent forecasts and competitive intelligence on the food and drink industry and the mass grocery retail market in China.

Key Benefits
Benchmark BMI's independent food and drink industry forecasts for China to test other views - a key input for successful budgeting and strategic business planning in the Chinese food and drink market.

About Fast Market Research

Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.

For more information about these or related research reports, please visit our website at or call us at 1.800.844.8156 (1.413.485.7001 Int'l)

You may also be interested in these related reports:

- Croatia Food & Drink Report Q2 2016
- Slovenia Food & Drink Report Q2 2016
- Malaysia Food & Drink Report Q2 2016
- Greece Food & Drink Report Q2 2016
- Bulgaria Food & Drink Report Q2 2016

Company: Fast Market Research, Inc.
Contact Name: Bill Thompson
Contact Email:
Contact Phone: 1-413-485-7001

Visit website »