Pakistan Consumer Electronics Report Q2 2016 - New Report Available

From: Fast Market Research, Inc.
Published: Tue Mar 01 2016

Pakistan's consumer electronics market presents many operating challenges to vendors and is a regional laggard in terms of device spending per capita and penetration rates - but we believe it is moving to a stronger growth trajectory as several positive trends converge. The rollout of 3G services and supply of cheap smartphones saw a handset spending boom take-off in 2014-2015, while rising incomes and increased local production are positive for the PC market. At the same time investments in retail and distribution are formalising operations and all these factors underpin our view that vendors grow revenues by driving up penetration rates over 2016-2020, a period during which we forecast total device spending will grow at a CAGR of 9.1%. This will make Pakistan a regional outperformer in device spending growth as markets in East Asia decelerate due to increasing saturation.

Full Report Details at

Latest Updates & Industry Developments

Computer Sales: from USD1.1bn in 2016 to USD1.5bn in 2020, a CAGR of 6.8%. As incomes rise the addressable market will expand rapidly, and we expect low-end tablet and notebooks will register the strongest volume growth.
AV Sales: USD1.2bn in 2016 to USD1.4bn in 2020, a CAGR of 4.4%. Flat-panel TV set upgrade potential still exists in Pakistan, but price erosion and digital camera volume cannibalisation will make AV segment the underperformer over the medium term.
Handset Sales: USD2.9bn in 2016 to USD4.5bn in 2020, a CAGR of 11.8%. The smartphone boom kicked off in 2014, but with penetration only reaching 15% of adults at YE15 we believe upgrade momentum will be sustained over the medium term and drive robust overall handset spending growth.

The Pakistan Consumer Electronics Report has been researched at source and features latest-available data covering both the manufacture and sale of consumer electronics products, critically analysing - and forecasting - the market dynamics affecting each sub-sector, including audio-visual, computers, mobile handsets, gaming and automotives electronics. Furthermore, the report analyses the domestic and global economic trends driving device demand and provides company rankings and competitive landscapes covering leading multinational and national consumer electronics companies and analysis of latest industry news and trends in Pakistan.

BMI Research'sPakistan Consumer Electronics Report provides industry professionals and strategists, sector analysts, business investors, trade associations and regulatory bodies with independent forecasts and competitive intelligence on the consumer electronics industry in Pakistan.

Key Benefits
Benchmark BMI's independent consumer electronics industry forecasts for Pakistan to test other views - a key input for successful budgeting and strategic business planning in the Pakistani consumer electronics market.

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Company: Fast Market Research, Inc.
Contact Name: Bill Thompson
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