"Juice in Georgia" now available at Fast Market Research

From: Fast Market Research, Inc.
Published: Mon Mar 07 2016


The category of juice is quite affected by currency devaluation. Juice prices rose immediately after the local currency was devalued, which in turn resulted in a 2% decline in off-trade volume sales in 2015. Consumers cut down on their spending and switched to cheaper types of soft drinks (other non-cola carbonates, cola carbonates) as given low health awareness, they could not see a reason to pay more for juice.

Competitive Landscape

Sales of juice in 2015 were led by Sandora (brand Sandora), Groupe Lactalis (Santal) and Campa (Campa and Chveni) with respective value shares of 42%, 12% and 11%. Sandora and Santalís positions were strengthened thanks to investments in advertising for many years and strong distribution systems. These two companies also managed to gain the best, most-visible positions on the shelves of modern grocery retailers. Campaís brands Campa and Chveni are positioned as economy brands within juices and their active marketing and consumer trust of local brands resulted in the player Campa being ranked third in juice.

Full Report Details at
- http://www.fastmr.com/prod/1128262_juice_georgia.aspx?afid=301

Industry Prospects

Given economic developments in Georgia, local manufacturers are expected to adapt to the new currency rate and perform better in the long term after getting over the initial short-term shock. These companies are expected to switch to sourcing their own supplies or searching for local suppliers of juice ingredients. As a result, local manufacturers are expected to strengthen their positions by the middle of the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Juice industry in Georgia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Juice industry in Georgia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Juice in Georgia market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Juice in Georgia?
* What are the major brands in Georgia?
* What are the flavour trends in fruit juice and vegetable juice?
* What is the market share of smoothies in the 100% juice sector? Have there been any new product launches in the last year?

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You may also be interested in these related reports:

- Juice Market in Europe 2015-2019
- Global Juice Report 2015 ; Comprehensive Analysis of Trends in the Global Juice Market Including Long-term Forecasts
- Juice in Slovenia
- Juice in the Netherlands
- Juice in France

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