Dishwashing in Austria - New Market Study Published

With growing awareness about the importance of the protection of the environment and thus the importance of sustainable living, many consumers in Austria aim to own a dishwasher seeing it as a necessary appliance at home that is both environmentally friendly and cost effective. Consequently, the penetration rate of dishwashers reached 84% in 2015 (up from 79% in 2010), according to Euromonitor International. This benefited the sales of dishwashing, especially products like automatic dishwashing tablets and dishwashing additives.

Competitive Landscape

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Reckitt Benckiser Austria was the leading player in dishwashing in 2015 holding a value share of 32% generated through the good performance of its Finish and Calgonit brands. Finish was the leading brand in automatic dishwashing powders, automatic dishwashing tablets and dishwashing additives, as well as automatic dishwashing liquids. The company invested heavily in advertising its brands. In 2015, both brands were advertised through TV advertisements, radio and print media as well as increasingly through social media such as Facebook, Twitter and YouTube. The TV advertisements can also be viewed on both the company’s YouTube channel and brand website (www.finish.at or www.finish.de).

Industry Prospects

Dishwashing is expected to remain strongly influenced by growing consumer awareness about the importance of protecting the environment. This is expected to continue to fuel demand for eco-friendly and green products in dishwashing in the future. This growing consumer awareness is also expected to boost the sales of dishwashers over the forecast period with the dishwasher penetration rate climbing to 86% by 2020 (up from 84% in 2015), according to Euromonitor International.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Dishwashing industry in Austria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dishwashing industry in Austria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dishwashing in Austria market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Dishwashing in Austria?
* What are the major brands in Austria?

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