Now Available: Apparel and Footwear Specialist Retailers in Venezuela

Changes in the exchange rate policy for imports significantly affected prices in 2015. Many items saw prices treble or even rise six-fold, hence becoming unaffordable for most Venezuelans. In a context of economic difficulties and high inflation, Venezuelans had to modify their purchasing behaviour with regard to apparel and footwear, either trading down or reducing their purchases altogether.

Competitive Landscape

Retailers with an affordable offer, such as the EPK chain from Grupo Los Principitos, recorded the best performances in 2015. This Venezuelan brand operated 30 stores focused on children’s apparel, with these outlets being located in the main shopping centres. EPK is perceived as a good quality but affordable brand. The chain added four new stores over the review period and made an effort to maintain an attractive product range.

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Industry Prospects

A cultural liking for fashion will be the main driver of sales over the forecast period. Venezuelans will continue to visit apparel stores as frequently as possible when their budgets improve. Nevertheless, high inflation and product shortages will limit value growth. Many consumers will spend their money more carefully as their budgets fall, which will mean trading down to cheaper products and reducing their frequency of purchase.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Clothing and Footwear Specialist Retailers industry in Venezuela with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Clothing and Footwear Specialist Retailers industry in Venezuela, our research will save you time and money while empowering you to make informed, profitable decisions.

The Clothing and Footwear Specialist Retailers in Venezuela market research report includes:

* Analysis of key supply-side and demand trends
* Detailed market shares for international and locally-based retailers
* Historic number of stores, selling space and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* How big is the Clothing and Footwear Specialist Retailers channel in Venezuela?
* Who are the leading retailers in Venezuela?
* How are clothing and footwear specialists competing against the grocers?
* How is the internet affecting clothing and footwear specialists?

Reasons to Get this Report

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