"Surface Care in Morocco" is now available at Fast Market Research

From: Fast Market Research, Inc.
Published: Mon Mar 07 2016

Surface care registered current value growth of 7% in 2015 as many Moroccans now consider such products as essential products for cleaning surfaces in their homes. Furthermore, the marketing campaigns for many of the products in the category emphasise the importance of keeping surfaces clean in order to protect babies and young children from infections, which is pushing many parents to buy such products. The rapid expansion of modern grocery retailers and independent small grocers in Morocco is also playing a central role in terms of increasing the availability of such products throughout the country.

Competitive Landscape

Procter & Gamble North West Africa maintained its leading position in surface care in 2015 with a 40% value share. The company offers one of the most recognisable surface brands in the country, Mr Propre. This is available through various retail distribution channels throughout the country. In 2015, the company featured the logo from its Tide brand on the packaging for all Mr Propre products, indicating that the product has the same effectiveness as Tide in order to attract the attention of consumers, especially those in low-income and middle-income groups.

Full Report Details at
- http://www.fastmr.com/prod/1127201_surface_care_morocco.aspx?afid=301

Industry Prospects

Surface care is expected to increase in current value at a CAGR of 4% at constant 2015 prices over the forecast period. Growth in the category is expected to be stimulated by the rising disposable income levels of Moroccan consumers, along with the rapid expansion of supermarkets and hypermarkets. Many Moroccans still consider such products to be very important and they will thus continue to buy them throughout the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Surface Care industry in Morocco with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Surface Care industry in Morocco, our research will save you time and money while empowering you to make informed, profitable decisions.

The Surface Care in Morocco market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Surface Care in Morocco?
* What are the major brands in Morocco?
* What are the fastest growth categories within surface care?

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You may also be interested in these related reports:

- Surface Care in Turkey
- Surface Care in Japan
- Surface Care in Greece
- Surface Care in Switzerland
- Surface Care in Ireland

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Contact Name: Bill Thompson
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