Food Preparation Appliances in Sweden - New Study Released

From: Fast Market Research, Inc.
Published: Mon Mar 07 2016

Strong demand from Swedes for healthier living over the review period led to a more educated population that, in 2015, knew much more about nutritional values, what ingredients to look for and what products to consume in order to improve their overall health. Consumers not only conformed to certain diets or ways of eating, but also took steps towards more natural-based consumption of food, appreciating fruits and vegetables more. This led to a retail volume sales boom for several food preparation appliances as these products offer more convenience when aiming for a more natural diet.

Competitive Landscape

Philips AB led food preparation appliances in 2015 with a 21% volume share and 276,700 units sold. The company has a strong position within all product areas of food preparation appliances in Sweden achieved with a large product variety and a wide price range. Philips was also able to keep up with the healthiness trend as it grew a lot since those products boomed in 2013, a growth that put Philips in the number one position within food preparation appliances ahead of the previous leader BSH Home Appliances AB which fell to second place after that year.

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Industry Prospects

Healthy living and an increased focus on nutritional values will remain the strongest trend affecting food preparation appliances over the forecast period. As Swedes are expected to become more educated about healthy eating habits over the next five years, manufacturers are expected to develop food preparation appliances that produce food that is more intact and less altered to keep nutritional values intact. A good example of such a product is the MJ-L500 slow juicer from Panasonic that was released in 2015.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Food Preparation Appliances industry in Sweden with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Food Preparation Appliances industry in Sweden, our research will save you time and money while empowering you to make informed, profitable decisions.

The Food Preparation Appliances in Sweden market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

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