"Footwear in Greece" is now available at Fast Market Research

From: Fast Market Research, Inc.
Published: Mon Mar 07 2016

Greek consumers experienced further political and economic turmoil during 2015 as the socio-political environment in Greece was shaken again after the government reinitiated negotiations with its creditors about the future course of the Greek economy. Amid such turbulence and after several consecutive years of insecurity and austerity, it was only natural that the frequency with which Greek people go shoe shopping declined further. The majority of Greek consumers are reducing spending in expectation of a prolongation of the economic recession, while at the same time they are attempting to save money wherever possible by turning to cheaper items and special offers when shopping, including when shopping for shoes. Within this climate, footwear saw a 13% drop in current value sales in 2015, despite the fact that sales levels in the category have already been massively reduced over the past seven years of economic recession.

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Competitive Landscape

Sportswear companies Nike Hellas and adidas Hellas led value sales in footwear in Greece in 2015, with Nike claiming the top position with a 19% value share and adidas following with a 14% value share. Each of these companies’ eponymous brands traditionally enjoy high consumer awareness and they both have very loyal consumer bases in Greece; furthermore, the increasing numbers of Greek people becoming involved in organised sporting activity was another key reason for the strong position of these players in footwear in 2015. Footwear style trends in Greece have typically embraced the wearing of sports shoes for everyday activities that are not related to sport and this trend flourished throughout the recession, in line with the rising need for casual and comfort footwear.

Industry Prospects

Greek consumers are set to remain generally conservative when spending money on footwear throughout the forecast period, especially in light of the fact that the unstable economic environment is set to continue driving the trend towards abstinence and modesty when shopping for apparel and footwear. The majority of the prevailing consumer trends in the country are set to continue being built around value-for-money options, while style trends are set to continue favouring simplicity and one-size-fits-all footwear designs.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Footwear industry in Greece with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Footwear industry in Greece, our research will save you time and money while empowering you to make informed, profitable decisions.

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Contact Name: Bill Thompson
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