The major story in other hot drinks in 2015 was the growing availability on retailers’ shelves of ready-to-use products that are mixed with milk and can be used in coffee pods machines. These initiatives came from coffee but also chicory manufacturers. Both tried to attract the younger, urban population who look for more modern and convenient products.
Competitive Landscape
Nestlé France SA was the most important player of this category with an off-trade value share of 42% in 2015. The player led flavoured powder drinks and other plant-based hot drinks, thanks to performances of its very popular brands, such as Nesquik and Ricoré. Nesquik is a highly recognised chocolate-flavoured power drink in France which is appreciated by children and adults who used to drink it when young. Ricoré is the leading chicory brand in France, available in the country for years and which is very popular among the older population.
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Industry Prospects
The industry believes that new references adapted to coffee pods machines are going to attract a new generation of consumers over the forecast period. Thus, manufacturers are likely to invest further in such novelties. However, some of the main other hot drinks players are still doubtful about the impact of such products. They say that these new products will bring added value to the category, but will not be enough to put an end to the downward trend observed in volume sales. As a result, off-trade volume sales of other hot drinks are expected to slightly decline between 2015 and 2020 while value sales are expected to stagnate.
Report Overview
Discover the latest market trends and uncover sources of future market growth for the Other Hot Drinks industry in France with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Other Hot Drinks industry in France, our research will save you time and money while empowering you to make informed, profitable decisions.
The Other Hot Drinks in France market research report includes:
* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
* What is the market size of Other Hot Drinks in France?
* What are the major brands in France?
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Market Report, "Other Hot Drinks in France", published
Company: Fast Market Research, Inc.
Contact Name: Bill Thompson
Contact Email: press@fastmr.com
Contact Phone: 1-413-485-7001
Contact Name: Bill Thompson
Contact Email: press@fastmr.com
Contact Phone: 1-413-485-7001