Health and Beauty Specialist Retailers in Bulgaria - New Market Study Published

From: Fast Market Research, Inc.
Published: Mon Mar 07 2016


During nine months of 2014 a freeze on prices of OTC medication was in place. However, the price freeze was not absolute as adjustment for inflation was allowed. Moreover, during the entire year price regulation on prescription medication was also in place. The National Council on Pricing and Reimbursement of Medication Products (set up in mid-2013) actively reviewed and reduced prices of medications. In the first six months of the year, the government agency reduced the pricing of some 700 prescription products.

Competitive Landscape

Apteki Mareshki, operated by Varnapharma, retained the lead in 2015, achieving sales of BGN583 million, up by 18%. As a result, its share increased by over two percentage points in 2015 over the previous year to reach 22%. The performance of the brand reflects the recent addition of 48 new stores to the chain.

Industry Prospects

Over the forecast period, sales are set to rise by a CAGR of only 1% in value terms at constant 2015 prices, down slightly on the review period. Negative projections assume a very modest economic growth over the forecast period and a continued low employment level will damage consumer purchasing power. In addition, tight price regulation on medications is expected to remain in place and further dampen growth potential.

Full Report Details at
- http://www.fastmr.com/prod/1127860_health_beauty_specialist.aspx?afid=301

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Health and Beauty Specialist Retailers industry in Bulgaria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Health and Beauty Specialist Retailers industry in Bulgaria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Health and Beauty Specialist Retailers in Bulgaria market research report includes:

* Analysis of key supply-side and demand trends
* Detailed market shares for international and locally-based retailers
* Historic number of stores, selling space and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* How big is the Health and Beauty Specialist Retailers channel in Bulgaria?
* Who are the leading retailers in Bulgaria?
* How is consumersí desire to look good and stay health driving sales for health and beauty specialists?
* How are health and beauty specialistsí product mixes being adapted to consumersí changing shopping patterns?

Reasons to Get this Report

About Fast Market Research

Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.

For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156 (1.413.485.7001 Int'l)

You may also be interested in these related reports:

- Health and Beauty Specialist Retailers in Russia
- Retailing in Russia
- Health and Beauty Specialist Retailers in Turkey
- Health and Beauty Specialist Retailers in the Netherlands
- Health and Beauty Specialist Retailers in Switzerland

Company: Fast Market Research, Inc.
Contact Name: Bill Thompson
Contact Email: press@fastmr.com
Contact Phone: 1-413-485-7001

Visit website »