Report Published: "Laundry Care in Vietnam"

From: Fast Market Research, Inc.
Published: Mon Mar 07 2016

Standard powder detergents remained the key category contributing to laundry care’s positive growth in 2015. With sales of nearly VND15 trillion, standard powder detergents occupied over 70% of laundry care’s retail value in 2015. Despite liquid detergents’ increasing popularity, a large proportion of around 75% of Vietnamese population still washed clothes by hand by the end of 2015, making powder detergents the superior choice mainly thanks to its cheaper unit price against liquid detergents.

Competitive Landscape

Unilever Vietnam International Co Ltd dominated the category with 70% retail value share. Its Omo detergent products’ dominance was mainly responsible for its leading position on the market. In order to maintain its prevalence, the company has been very active in its marketing campaigns. In 2015, Unilever Vietnam launched a music video clip hosting one of the most popular V-Pop singers with Omo product placement in it. The campaign received huge support from homemakers, which greatly supported the company’s performance in 2015.

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Industry Prospects

Standard powder detergent will remain the key laundry care category, holding approximately 70% of the overall laundry care forecast revenue. The Eco Bubble technology’s increasing presence in new washing machines, which allows powder detergents to dissolve faster and more efficiently in water, is expected to be responsible for the predicted trend. Consumers will no longer have to worry about powder detergents clogging up in their clothes, which can cause skin irritations.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Laundry Care industry in Vietnam with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Laundry Care industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.

The Laundry Care in Vietnam market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Laundry Care in Vietnam?
* What are the major brands in Vietnam?
* What is the performance of concentrated liquid detergents?
* What are the main new products developments in the laundry aids area?

Reasons to Get this Report

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