Air Care in Hungary: New research report available at Fast Market Research

From: Fast Market Research, Inc.
Published: Tue Mar 08 2016

Air care benefited from strengthening consumer spending power and Hungarians’ rising interest in fragrances in everyday life in 2015 and the category registered current value retail growth of 3%. Fragrance came to the fore in most categories within home care, from toilet care to hand dishwashers and demand strengthened for innovative air care products. The performances of different categories varied in 2015: the oldest product type – spray air fresheners – declined in retail volume terms, while liquid air fresheners increased. Consumers tended to switch to products which not only ensure a pleasant scent but also are attractive and look good in their home.

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Competitive Landscape

Procter & Gamble Magyarország Nagykereskedelmi Kft air care with 30% of retail value sales thanks to the Ambi Pur brand, which performed well in car and gel air fresheners. SC Johnson Kft ranked second with 22% of retail value sales. SC Johnson’s Brise was present in candle, electric, gel and spray/aerosol air fresheners with significant retail value shares. Reckitt Benckiser (Hungary) Kft ranked third with 17% due to the continued popularity of the Air Wick brand that was present in most air care categories.

Industry Prospects

Air care is expected to record steadily growing sales over the forecast period. Due to improving economic conditions consumers will be able to spend more on non-essential air care products and manufacturers are expected to benefit from increasing spending power by launching new fragrance variants and making the category more attractive with frequent discounts. Categories which suffered from falling sales during the economic crisis are expected to record increasing volume sales that will contribute to stable retail value sales growth over the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Air Care industry in Hungary with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Air Care industry in Hungary, our research will save you time and money while empowering you to make informed, profitable decisions.

The Air Care in Hungary market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Air Care in Hungary?
* What are the major brands in Hungary?

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You may also be interested in these related reports:

- Air Care in Japan
- Air Care in Thailand
- Air Care in Turkey
- Air Care in the Czech Republic
- Air Care in Norway

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