Market Report, "Toilet Care in France", published

Over the period 2014-2015, volume sales of toilet care recorded 3% growth. According to trade experts, French consumers demonstrated an almost obsessional desire to have perfect hygiene and cleanliness levels for their WCs. While homing/hiving patterns played a significant role in this trend, there was also a return of consumer concerns about health and wellness risks associated with poor toilet hygiene, which added momentum to demand. Recent opinion polls estimate that about 35% of households clean their toilets every day – a proportion which increased by two percentage points since 2013.

Competitive Landscape

In 2015, Reckitt Benckiser generated the highest value share of 24% and led toilet care in France; the company’s sales come from its leading and well-established brands Harpic and Cillit Bang. SC Johnson’s Duck (CanardWC ) and Bolton Solitaire’s WC Net captured 13% and 11% of total value sales respectively and were the two most important challengers to the leading brand Harpic (20% value share).

Full Report Details at
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Industry Prospects

Over the next five years, toilet care is likely to record a volume CAGR of 2%, while that for value is set to remain flat. Although households are likely to express a high level of concern about perfect WC hygiene, they are expected to respond positively to novelties and innovations; moreover, a probable improvement in socioeconomic conditions will ease the need to be thrifty, meaning that product trials and/or spending on more than one format will appeal more to consumers. However, value will not grow as fast as volume due to the intensifying level of price-geared competition and the likely low Brent Crude price over the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Toilet Care industry in France with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Toilet Care industry in France, our research will save you time and money while empowering you to make informed, profitable decisions.

The Toilet Care in France market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Toilet Care in France?
* What are the major brands in France?
* What are the future prospects for the toilet care products?

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