Market Report, "Footwear in Sweden", published

Footwear grew by a modest 1% in current value terms in 2015, this being a slightly better performance than the review period CAGR. The category is mature and competition from cheaper retailers and internet operators is intense, hampering sales from growing more markedly. However, despite these negative factors, sales in 2015 managed to grow as a result of rising interest in premium shoes, both in terms of more casual alternatives, such as sneakers, as well as classic leather shoes. In terms of footwear for running, two developments were seen over the review period. On the one hand, standard footwear saw some innovation, with running shoes becoming more complex in design and composition, which helped drive value sales. On the other hand, the barefoot trend took shoe design in another direction. Barefoot shoes are often stripped down in order to allow a different kind of running technique wherein the front of the foot (not the heel) is first to touch the ground.

Full Report Details at
- http://www.fastmr.com/prod/1126321_footwear_sweden.aspx?afid=301

Competitive Landscape

Nilson Group led footwear in 2015 with a 14% share of value sales. This can be attributed to the company’s many retailing brands, including Skopunkten, Nilson, Jerns and Dinsko, with stores located throughout Sweden. The company also has a well-established internet retailing platform, which further supports its leading position in footwear.

Industry Prospects

Footwear is expected to record overall value growth of 6% at constant 2015 prices over the forecast period. Healthy demand for big name brands and premium footwear will help drive sales. Consumers across the board are paying more attention to footwear and while price competition is strong, thereby driving down profitability for companies, they are becoming increasingly willing to spend money on premium footwear.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Footwear industry in Sweden with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Footwear industry in Sweden, our research will save you time and money while empowering you to make informed, profitable decisions.

The Footwear in Sweden market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

About Fast Market Research

Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.

For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156 (1.413.485.7001 Int'l)

You may also be interested in these related reports:

- Footwear Markets in the World to 2019 - Market Size, Development, and Forecasts
- Footwear Markets in the Top 5 Asian Countries to 2019 - Market Size, Development, and Forecasts
- Footwear Markets in the Top 5 European Countries to 2019 - Market Size, Development, and Forecasts
- Footwear Markets in Western Europe to 2019 - Market Size, Development, and Forecasts
- Footwear Markets in Africa to 2019 - Market Size, Development, and Forecasts