New Market Report: Air Care in Hong Kong, China

Air care registered current retail value growth of 1% in 2015, a slight decline compared with 2014 and the current value CAGR over the review period. Stagnation was caused by increasingly health conscious, educated, and informed consumers in Hong Kong.

Competitive Landscape

Proctor & Gamble HK Ltd led air care with a retail value share of 43% in 2015. The company’s Ambi Pur brand retains a significant, if not leading, presence in spray/aerosol, electric and car air fresheners.

Industry Prospects

Air care is expected to register a retail value CAGR of 1% (constant 2015 prices) over the forecast period. Although this will be a better performance than over the review period in equivalent terms, growth will be muted due to concerns about toxicity, as consumers turn to air purifiers, reed diffusers, essential oils and scented candles instead of air fresheners.

Full Report Details at
- http://www.fastmr.com/prod/1126844_air_care_hong_kong_china.aspx?afid=301

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Air Care industry in Hong Kong, China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Air Care industry in Hong Kong, China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Air Care in Hong Kong, China market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Air Care in Hong Kong, China?
* What are the major brands in Hong Kong, China?
* How do plug-in electric air fresheners perform compared to the battery-operated ones?
* What is the most dynamic air care category?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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