Just Published: "Direct Selling in Colombia"

Direct selling continues to record healthy growth, and attract new players, such as the iconic beauty and personal care company Mary Kay. The newcomer will compete with Avon, Yanbal and Belstar, which are strongly positioned and carry out strong promotional activities. It is expected that with Mary Kay’s arrival, competition will intensify, and the other companies may see their share threatened in the long-term, as significant expansion of beauty and personal care products in direct selling is not predicted, and thus consumers will shift from one brand to another.

Competitive Landscape

Direct selling companies within beauty and personal care continue to lead sales in the channel. Belstar SA, Avon Colombia Ltda and Yanbal de Colombia SA are the three top players, supported by their strong positioning in fragrances and colour cosmetics. These companies also offer complimentary products such as bijouterie, apparel, homewares and children’s products.

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Industry Prospects

Direct selling is projected to increase by a value CAGR of 3% at constant 2015 prices. This will represent a lower rate compared to the review period. The first two years of the forecast period will see some difficulties in volume sales as a result of the strong devaluation of the Colombian peso that will influence consumer prices, leading consumers to be more prudent regarding expenditure. On the other hand, competition will come from other retail formats like internet retailing, where consumers can find a wide assortment of products and are more familiar with the channel and the different payment facilities offered. One of the key questions for direct selling companies is if they will be able to adapt to the multichannel strategy witnessed in other retail channels.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Direct Selling industry in Colombia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Direct Selling industry in Colombia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Direct Selling in Colombia market research report includes:

* Analysis of key supply-side and demand trends
* Detailed market shares for international and locally-based retailers
* Historic values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

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