Report Published: "Apparel and Footwear Specialist Retailers in Turkey"

In 2015, political uncertainties and macroeconomic deterioration led to decreases in the consumer confidence index. According to the figures of the Turkish statistical institute TUIK, the consumer confidence index declined by between January and July 2015. Despite the subsequent price promotions of the leading companies within apparel and footwear specialist retailers, customer enthusiasm for shopping for apparel and footwear decreased considerably over the course of the year, which dragged down value sales in apparel and footwear specialist retailers.

Competitive Landscape

LC Waikiki Magazacilik Hizmetleri Tic AS continued to lead apparel and footwear specialist retailers in 2015 with a value share of 13%. The company consistently changes its product range in line with the relevance in the prevailing trends and shifts in consumer expectations. LC Waikiki Magazacilik Hizmetleri is one of the best-established retailers in Turkey and it the company enjoys strong brand awareness. The company targets low-income and middle-income consumers, two groups which comprise the majority of the population in Turkey, offering a wide variety of affordable products. Last but not least, the company operates an extensive network of outlets positioned in strategic locations and it regularly extends improves its penetration within strategic locations, which has also positively impacted its performance in recent years. Consequently, the company increased its value share in apparel and footwear specialist retailers from 11% in 2014 to 13% in 2015, which was the highest increase in value share registered by any company operating in the channel in 2015.

Full Report Details at
- http://www.fastmr.com/prod/1127769_apparel_footwear_specialist.aspx?afid=301

Industry Prospects

Over the forecast period, it is expected that investment in the development of new shopping centres will decrease in Turkey as a certain level of maturity has already been achieved in terms of the numbers of shopping centres in the country. This is set to increase the number of stand-alone outlets in high street locations in apparel and footwear specialist retailers as the leading companies in the channel focus on opening new outlets in strategic high street locations. Consequently, it is expected that the number of apparel and footwear specialist retailers outlets will increase at a CAGR of 6% over the forecast period, which is set to be slower than review period CAGR of 8%.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Clothing and Footwear Specialist Retailers industry in Turkey with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

About Fast Market Research

Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.

For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156 (1.413.485.7001 Int'l)

You may also be interested in these related reports:

- Retailing in the Netherlands
- Retailing in Russia
- Apparel and Footwear Specialist Retailers in Russia
- Retailing in Ukraine
- Retailing in Argentina