"Herbal/Traditional Products in Malaysia" Published

The choice of herbal/traditional consumer health products in Malaysia is influenced strongly by cultural and family factors. Consumers are familiar with herbal/traditional varieties due to the early introduction of such products in households. In addition, many consumers regard herbal/traditional consumer health products to be less harmful to health than non-herbal/traditional alternatives.

Competitive Landscape

Brand’s (Cerebos) was the leading brand in 2015, with a 17% share of retail value sales. Brand’s Essence of Chicken benefited from a strong brand reputation, generated by a high level of marketing support, but also the constant release of new variants to retain the interest of consumers. In 2015, Brand’s unveiled the new Smart Achievers pack, aimed specifically for students. The Brand’s Essence of Chicken range is fortified with well-known herbal/traditional components like tangkwei, American ginseng and cordyceps. In addition to the use of these traditional herbs, Brand’s incorporated natural herbal ingredients into its products. For example, astaxanthin (a powerful antioxidant found in the Stockholm Archipelago) in Brand’s Inner Shine Ruby Collagen Essence Astaxanthin & Micro-Collagen Drink.

Full Report Details at
- http://www.fastmr.com/prod/1126758_herbaltraditional_products.aspx?afid=301

Industry Prospects

Demand is likely to remain high, since younger generations are influenced by the traditional use of herbal/traditional products in their family. The search for more natural sources has encouraged consumers to look to herbal/traditional products. Most herbal/traditional products are made from natural ingredients, such as plants and herbs, instead of the genetically modified alternatives used in non-herbal/traditional range.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Herbal/Traditional Products industry in Malaysia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Herbal/Traditional Products industry in Malaysia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Herbal/Traditional Products in Malaysia market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Herbal/Traditional Products in Malaysia?

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