Air Care in Finland - New Market Study Published

From: Fast Market Research, Inc.
Published: Tue Mar 08 2016

Air care in Finland has not been untouched by the recession. While many home care categories include necessity products, air care is not viewed in the same way. This has meant that consumers could postpone or limit their air care purchases, while also opting for the most affordable products. This resulted in negative retail value growth. Nonetheless, new products continued to be launched which not only freshen the air but also serve as decorations and provide a festive atmosphere, such as by offering seasonal Christmas scents.

Competitive Landscape

Transmeri Oy Ab strengthened its leading position in 2015, commanding a 43% share of retail value sales, up from 42% the previous year. The company markets the popular Glade brand, which benefits from regular new product developments twice a year as well as ongoing marketing efforts, while also being widely distributed not only via grocery retailers and department stores but also specialist outlets such as furniture and DIY stores. Reckitt Benckiser Nordic A/S with its Air Wick brand ranked second with a 24% value share.

Full Report Details at

Industry Prospects

Economic instability is expected to hamper the category’s value growth potential over the forecast period. However, once consumers no longer feel the need to limit their spending they will seek out more sophisticated air care products, limited editions and seasonal scents. Indeed, it is expected that Finns will continue to be attracted by the air care decoration trend promoted by manufacturers.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Air Care industry in Finland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Air Care industry in Finland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Air Care in Finland market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Air Care in Finland?
* What are the major brands in Finland?
* How do plug-in electric air fresheners perform compared to the battery-operated ones?
* What is the most dynamic air care category?

Reasons to Get this Report

* Gain competitive intelligence about market leaders

About Fast Market Research

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You may also be interested in these related reports:

- Air Care in Japan
- Air Care in Thailand
- Air Care in Turkey
- Air Care in the Czech Republic
- Air Care in Norway

Company: Fast Market Research, Inc.
Contact Name: Bill Thompson
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