"Small Kitchen Appliances (Non-Cooking) in France" now available at Fast Market Research

In 2015, more than 90% of the incremental volume to the category came from kettles. Demand for kettles was chiefly driven by a high level of equipment renewal and the success of innovative variants equipped with temperature selectors. The enthusiasm for such kettles was bolstered by tea drinkers seeking to obtain the most appropriate water temperature for the best tea-infusing experience.

Competitive Landscape

Groupe SEB’s Tefal, Moulinex and SEB remained the top three brands, followed by Philips, Beurer and Braun. Combining sales from its diverse brands, leading company Groupe SEB accounted for 34% of overall volume sales. The company sustained its leadership in France via an extensive product line, strong brand recognition among consumers and a well-established network with nationwide distributors. With an 18% volume share, private label accounted for the second most significant competitive block.

Industry Prospects

The recovery of the diverse area of other small non-cooking appliances (51% of total category volume sales in 2015) is likely to continue over the next five years with product innovation and households’ growing propensity for chef-like kitchen equipment at home. With a relatively low household penetration rate of about 52% and a high propensity for renewals/try-outs among consumers, kettles sales volume is also set to remain buoyant. In spite of the negative outlook for coffee mills, small kitchen appliances (non-cooking) will very likely remain positive over the next five years, albeit with a marginal CAGR.

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Report Overview

Discover the latest market trends and uncover sources of future market growth for the Small Kitchen Appliances (Non-Cooking) industry in France with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Small Kitchen Appliances (Non-Cooking) industry in France, our research will save you time and money while empowering you to make informed, profitable decisions.

The Small Kitchen Appliances (Non-Cooking) in France market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Small Kitchen Appliances (Non-Cooking) in France?
* What are the major brands in France?

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