Value sales of air care declined slightly in 2015. The attitude towards spending among Spanish consumers changed over the review period due to the decline in average disposable income. However, at the end of the review period, the positive macroeconomic indicators, including GDP growth of around 2%, resulted in Spaniards being less reluctant to spend money on non-essential products, such as air care.
No major changes took place in the Spanish air care competitive landscape in 2015. Procter & Gamble Espaņa SA, with its well-known brands Ambi Pur and Febreze holds the leading position, recording a 19% value share. The company benefits from a strong distribution network, as it is present in almost every supermarket and hypermarket chain, which gives it a competitive advantage over smaller players.
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The evolution of economic indicators, especially the foreseen decline in the unemployment rate linked to the expected growth in average disposable income, will play a crucial role in the performance of air care in Spain over the forecast period. The category is expected to overcome the weak performance it recorded over the review period. After a strong period of cutting down on non-essential spending, Spaniards are expected to increase their spending within the category. As a result, air care sales are set to witness marginal but positive growth over the forecast period.
Discover the latest market trends and uncover sources of future market growth for the Air Care industry in Spain with research from Euromonitor's team of in-country analysts.
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If you're in the Air Care industry in Spain, our research will save you time and money while empowering you to make informed, profitable decisions.
The Air Care in Spain market research report includes:
* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
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* What are the major brands in Spain?
* How do plug-in electric air fresheners perform compared to the battery-operated ones?
* What is the most dynamic air care category?
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