New market study, "Dishwashing in Singapore", has been published

Automatic dishwashing remains a small proportion of the whole dishwashing category even for a developed country such as Singapore. The usage of dishwashing machines is not as high because consumers continue to eat out often. This results in a situation where there are few dishes to wash and hand dishwashing often proves to be more efficient.

Competitive Landscape

Lion Corp led dishwashing in 2015 even though it only had a presence in the hand dishwashing category. The majority of Singaporeans are loyal to the Mama Lemon brand, and this product’s commercials have been effective in addressing concerns among locals, namely cleanliness and antibacterial properties as Singaporeans are particular about food hygiene.

Industry Prospects

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Although the automatic dishwasher ownership rate is expected to rise in the forecast period, automatic dishwashing products are not expected to grow in line with this, registering a volume CAGR of -1%. This is because Singapore consumers who own automatic dishwashers find it hard to efficiently use their machines to wash their few plates and dishes. As such, sales of automatic dishwashing products as a whole are expected to decline slightly.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Dishwashing industry in Singapore with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dishwashing industry in Singapore, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dishwashing in Singapore market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Dishwashing in Singapore?
* What are the major brands in Singapore?
* What is the dishwasher penetration rate in Singapore?
* What are the key new product launches in the dishwashing products market?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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