Sportswear continued to perform well in 2015 with current value growth of 9%, driven by performance apparel and sports-inspired apparel. Performance apparel and sports-inspired apparel recorded the strongest performances in 2015, with respective current value growth of 12% and 11%. The increasing number of sports enthusiasts and race participants contributed greatly to strong growth of performance apparel, while sports-inspired apparel benefited from the increased investment in blending function and fashion within clothing by major fashion houses in 2015.
Competitive Landscape
Sportswear was led by adidas Hong Kong in 2015 with a value share of 21%. The company continued to enjoy popularity with consumers in Hong Kong for the widest range of sports apparel and footwear, from beginners to performance athletes. In particular, its umbrella brand – Reebok – recorded strong growth within fitness apparel and footwear in 2015. The brand adidas had an extensive presence across apparel and footwear retailers through licensed partners, as well as through directly owned stores. Furthermore, the sponsorship of Manchester United is set to trigger sales of sports clothing as Manchester United is the most popular English football club in Hong Kong.
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Industry Prospects
Over the forecast period, sportswear is expected to grow at a CAGR of 6% at constant 2015 prices. It will be mainly driven by sports-inspired apparel and footwear and performance apparel and footwear. While more fashion brands are expected to focus on sports products and extend the sports element to clothes for men, women and children, the importance of health and fitness will result in consumers continuing to turn to performance apparel and footwear to reach their goals.
Report Overview
Discover the latest market trends and uncover sources of future market growth for the Sportswear industry in Hong Kong, China with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Sportswear industry in Hong Kong, China, our research will save you time and money while empowering you to make informed, profitable decisions.
The Sportswear in Hong Kong, China market research report includes:
* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
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New Report Available: Sportswear in Hong Kong, China
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Contact Name: Bill Thompson
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Contact Phone: 1-413-485-7001
Contact Name: Bill Thompson
Contact Email: press@fastmr.com
Contact Phone: 1-413-485-7001