"Air Care in Serbia" now available at Fast Market Research

From: Fast Market Research, Inc.
Published: Wed Mar 09 2016

Other air care products only appeared in Serbia in 2011, while liquid air freshener products were not available prior to 2009. As a result, both categories remain relatively underdeveloped and retain significant of potential for strong growth. In 2015, liquid air fresheners and other air care performed exceptionally well in posting current value sales growth of 12% and 14%, respectively.

Competitive Landscape

SC Johnson & Son Inc remains the leading player in air care in Serbia, with a retail value sales share of 27% in 2015. Its Glade and Oust brands are among the most advertised within air care in Serbia and also enjoy significant consumer trust and excellent distribution. Second-ranked in 2015 was Reckitt Benckiser Plc (RB) with a retail value sales share of 20%, followed by Julius Sämann Ltd with a 17% share.

Industry Prospects

While many Serbian households still do not use air care products, due to cultural and economic reasons, this is expected to change somewhat over the forecast period. Some Serbian consumers believe that air care products only serve to mask unpleasant odours and reduce the need for regular cleaning. However, this will likely change over the coming years, and this, together with expected increases in disposable income levels, is predicted to result in air care in Serbia seeing healthy development over the forecast period.

Full Report Details at
- http://www.fastmr.com/prod/1126861_air_care_serbia.aspx?afid=301

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Air Care industry in Serbia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Air Care industry in Serbia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Air Care in Serbia market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Air Care in Serbia?
* What are the major brands in Serbia?
* How do plug-in electric air fresheners perform compared to the battery-operated ones?
* What is the most dynamic air care category?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

About Fast Market Research

Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.

For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156 (1.413.485.7001 Int'l)

You may also be interested in these related reports:

- Air Care in Japan
- Air Care in Thailand
- Air Care in Turkey
- Air Care in the Czech Republic
- Air Care in Norway

Company: Fast Market Research, Inc.
Contact Name: Bill Thompson
Contact Email: press@fastmr.com
Contact Phone: 1-413-485-7001

Visit website »