RTD Tea in Norway: New research report available at Fast Market Research

Following the increased media attention on the high sugar-content in RTD tea products, Ringnes AS launched a well-received RTD tea product in 2015 under the Imsdal brand, Norway’s most sold spring water. In addition to its healthy associations with being based on spring water, the product also incorporates leading RTD tea player Tine’s success of using premium-quality tea and a lower level of carbohydrates than regular RTD tea.

Competitive Landscape

Tine SA led sales of RTD tea in 2015 with an off-trade value share of 49%. Targeting a young audience, having full-flavour RTD tea options and being placed on store shelves next to carbonates products, the company enjoys a great deal of substitution from RTD tea. In addition, Tine also relaunched its carbonated RTD tea variety in PET bottles in 2015, making its product range even more of a complete substitute for carbonates.

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- http://www.fastmr.com/prod/1128361_rtd_tea_norway.aspx?afid=301

Industry Prospects

RTD tea is expected to benefit from the increasing swap from carbonates to other, perceivably healthier, products. It prospers particularly because of the health connotations of tea and the increasing effort of producers to make perceivably healthier products.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the RTD Tea industry in Norway with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the RTD Tea industry in Norway, our research will save you time and money while empowering you to make informed, profitable decisions.

The RTD Tea in Norway market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of RTD Tea in Norway?
* What are the major brands in Norway?
* What flavors of RTD Tea, like green tea, are the most popular in Norway?
* Who is the consumer profile of RTD tea drinkers in Norway?
* What are the key on-trade market trends for RTD Tea sales and how these are changing?
* What is the key on-trade distribution channel for Norway?
* Are fountain sales available for RTD Tea in Norway?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats

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