Polishes in Croatia - New Market Study Published

Furniture polish remained the dominant polishes category in Croatia in current value sales terms in 2015 with an overall share of 52%. This was due to intensive advertising support for leading furniture polish brand Pronto.

Competitive Landscape

SC Johnson & Son Inc continued to lead polishes in 2015, claiming an overall value share of 39% thanks solely to its Pronto brand. Pronto is only present in furniture polish, and is synonymous with this category in Croatia. Pronto’s overall value share in polishes increased from 37% in 2014 to 39% in 2015, the largest gain made by any brand. This gain reflected the fact that Pronto was the only polishes brand to benefit from regular mass media advertising and new launches towards the end of the review period.

Full Report Details at
- http://www.fastmr.com/prod/1127121_polishes_croatia.aspx?afid=301

Industry Prospects

Success in polishes is closely related to advertising budgets, as the level of promotional support individual brands receive directly affects demand. However, given the small size of the category, most companies are unlikely to significantly increase investment in advertising over the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Polishes industry in Croatia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Polishes industry in Croatia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Polishes in Croatia market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Polishes in Croatia?
* What are the major brands in Croatia?
* What are the future prospects for the polishes market?
* What are the key new product launches in the polishes market?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

About Fast Market Research

Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.

For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156 (1.413.485.7001 Int'l)

You may also be interested in these related reports:

- Polishes in Morocco
- Polishes in the Czech Republic
- Polishes in Greece
- Polishes in Slovakia
- Polishes in Turkey