Air Care in Poland: New research report available at Fast Market Research

The wide range of products with different formats, fragrances and methods of application are the main factors stimulating the category’s development. Women are the main buyers of air care products and they are taking care not only in regard to household cleaning issues, but also in regard to pleasant smells at home. For this reason, manufacturers are offering an extended range of different fragrances, trying to meet diversified consumer tastes.

Competitive Landscape

SC Johnson remained the category leader in terms of value sales with a 29% share in 2015. It success is attributable to its well-known and recognisable Glade/Brise brand. The company is present in nearly all categories of air care, providing consumers with a wide selection of different formats and scents.

Industry Prospects

Over the forecast period, air care is set to post a value CAGR of 2% at constant 2015 prices. An increasing number of consumers is likely to use air care on a regular basis, aiming to enrich interiors with pleasant scents. They will eagerly opt for more-complex scent compositions, being particularly interested in relaxing fragrances, which help to improve mood and create a special atmosphere at home.

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- http://www.fastmr.com/prod/1126858_air_care_poland.aspx?afid=301

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Air Care industry in Poland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Air Care industry in Poland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Air Care in Poland market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Air Care in Poland?
* What are the major brands in Poland?
* How do plug-in electric air fresheners perform compared to the battery-operated ones?
* What is the most dynamic air care category?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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