New Report Available: Tea in Croatia

All the events in tea are somehow always overshadowed by its bigger sister, coffee. In terms of value sales, coffee outperforms tea by 10 times. The problem for tea is a lack of a rooted tradition of tea-drinking outside utilitarian occasions such as during periods of illness, for instance. There are some efforts from manufacturers to try and educate the public about tea consumption, with a mixed outcome.

Competitive Landscape

The leading players in coffee are also the leading players in tea. Leading player Franck dd held a 24% value share of tea, although this declined slightly in 2015. Despite being at the top of the rankings, the company still leads in terms of new launches and innovation, which is also the reason why the company is in rank one. Second-placed Atlantic Grupa dd held a significant 18% value share of tea in 2015, despite outsourcing all tea production to another company.

Full Report Details at
- http://www.fastmr.com/prod/1127394_tea_croatia.aspx?afid=301

Industry Prospects

Health and beauty specialist retailers such as dm-Drogerie Markt doo and Müller doo have recognised the relative scarcity of variety within Croatian teas. Basically coming from a German culture where all types of teas and infusions are displayed on shelves, the retailers are readily copying the whole product portfolios in their Croatian outlets. This meets with a limited audience and scepticism, but in the long run it may educate a whole generation of tea lovers, because the teas are displayed in an attractive manner.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Tea industry in Croatia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tea industry in Croatia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Tea in Croatia market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions suchas:

* What is the market size of Tea in Croatia?
* What are the major brands in Croatia?
* Is loose leaf tea available in Croatia?
* Is there a shift from unpackaged to packaged tea in Croatia?
* Is there a market for tea pods in Croatia?
* What is the market size for different tea flavors (green tea, black tea, herbal tea, etc.) in Croatia?

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