New Market Report: Wearable Electronics in the Netherlands

Wearable electronics first appeared on retail shelves in the Netherlands in 2013 with passive wearable electronics appearing first and autonomous wearable electronics following in 2014. During 2015, autonomous wearable electronics is showing faster relative volume growth than passive wearable electronics with interests piqued by Apple Watch launch. Nonetheless, at respectively 280% and 20%, both categories are showing strong growth.

Competitive Landscape

Autonomous wearable electronics in the Netherlands is dominated by large international manufacturers which are active in numerous different consumer electronics categories, mainly smartphones. With a flurry of new players now attempting to launch products in this up-and-coming and dynamic category, no clear leader has yet emerged in wearable electronics in the Netherlands. Nevertheless, adidas Group had accrued the highest volume share in the category by the end of 2014 due to its strong position in passive wearable electronics, only for Samsung to take the top spot in wearable electronics in 2015 due to its leadership in autonomous wearable electronics.

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Industry Prospects

After very strong percentage growth was recorded in 2014 and 2015, wearable electronics is expected to continue registering strong volume growth throughout the forecast period. As the majority of early adopters have already acquired their wearable electronics devices, for this is now likely to fall on encouraging the general public to start buying wearable electronics. Further increases in sales are set to be driven by price reductions for existing products, especially in passive wearable electronics. As prices are set to fall over time, more mainstream consumers are likely to become willing to try cheaper types of wearable electronics. At the same time, it is possible that manufacturers will introduce new wearable electronics devices with added functionality, increasing the relevance of wearable electronics. This is set to result in an increase in the penetration rate in wearable electronics from 15% in 2015 to 21% in 2016.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Wearable Electronics industry in Netherlands with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Wearable Electronics industry in Netherlands, our research will save you time and money while empowering you to make informed, profitable decisions.

The Wearable Electronics in Netherlands market research report includes:

* Analysis of key supply-side and demand trends

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