Market Report, "Homeshopping in Argentina", published

From: Fast Market Research, Inc.
Published: Wed Mar 09 2016

Homeshopping is becoming an outdated channel and its performance in 2015 was much lower than that for internet retailing or even direct selling in Argentina. For consumers, it is much easier to find a product online and buy it in a few clicks, instead of wasting time looking at catalogues and being on the telephone. In addition, the internet offers the possibility of comparing a wide range of products very quickly, unlike homeshopping.

Competitive Landscape

Sprayette led homeshopping in Argentina, recording a value share of 15% and sales of ARS322 million. The company offers a wide variety of products and is constantly investing in TV advertising on different channels. Sprayette has developed an online catalogue, and even a smartphone application that highlights promotions and offers.

Industry Prospects

Over the forecast period, homeshopping is expected to grow at a CAGR of 1% at constant 2015 prices. Internet retailing is a serious threat to performance over the forecast period, and consumers that traditionally used homeshopping are migrating to internet retailing. Only the elderly are expected to continue using homeshopping, with a very low participation from young people.

Full Report Details at

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Homeshopping industry in Argentina with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Homeshopping industry in Argentina, our research will save you time and money while empowering you to make informed, profitable decisions.

The Homeshopping in Argentina market research report includes:

* Analysis of key supply-side and demand trends
* Detailed market shares for international and locally-based retailers
* Historic values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* Who are the leading retailers in Argentina?
* What products continue to sell well through the homeshopping channel?
* How is the homeshopping channel being affected by the growth of internet retailing?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

About Fast Market Research

Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.

For more information about these or related research reports, please visit our website at or call us at 1.800.844.8156 (1.413.485.7001 Int'l)

You may also be interested in these related reports:

- Homeshopping in Indonesia
- Homeshopping in Finland
- Homeshopping in South Korea
- Homeshopping in Russia
- Homeshopping in China

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