Toilet Care in Russia - New Market Research Report

From: Fast Market Research, Inc.
Published: Wed Mar 09 2016

Toilet care products remained "must-haves" in Russia. However, in line with many other home care categories, a decline was recorded in retail volume sales in 2015. The decline in real disposable incomes led to consumers abstaining from purchasing value-added toilet care products. However, in spite of the economic crisis, hygiene and self-comfort remained important.

Competitive Landscape

Henkel continued to lead toilet care with a quite stable retail value share of 40% in 2015. The company has a long presence in toilet care in Russia; therefore, it is well recognised by consumers. The Bref brand held strong positions in every area of toilet care. Bref’s products are widely available and recognisable, and they command the loyalty and respect of Russian consumers.

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Industry Prospects

Toilet care is expected to be one of the home care categories least affected by the economic downturn during the forecast period. Toilet hygiene is one of the key aspects of the daily routines of Russians. Also, even toilet care products by the main international brands carry reasonable prices; therefore, Russian consumers of toilet care experience less of a price shock than in some other home care categories.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Toilet Care industry in Russia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Toilet Care industry in Russia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Toilet Care in Russia market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Toilet Care in Russia?
* What are the major brands in Russia?
* What are the future prospects for the toilet care products?
* What are the key new product launches in the toilet care products?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

About Fast Market Research

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You may also be interested in these related reports:

- Toilet Care in China
- Toilet Care in Japan
- Toilet Care in Israel
- Toilet Care in the US
- Toilet Care in Hungary

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