Just Published: "Air Care in Romania"

Romanians tend to purchase air care products especially during autumn and winter months, the period of the year when they stay the most inside their homes. These products are mostly used in living rooms and bathrooms. Air care products are somewhat impulse purchases in Romania, consumers rarely planning to buy them. Hence, in-store marketing is crucial for the evolution of air care.

Competitive Landscape

SC Johnson Wax SRL was once again the company which recorded the highest air care value sales in 2015 (accounting for 36%). Glade is the most successful SC Johnson Wax brand, very popular with consumers and benefiting from intense advertising and good distribution. The company’s value share of air care has slowly declined since 2012 because of rising competition.

Industry Prospects

Consumers will become increasingly demanding over the forecast period and will look for authentic scents in air care. Seasonality will also be a key factor, with sales continuing to peak around autumn and winter months.

Full Report Details at
- http://www.fastmr.com/prod/1126859_air_care_romania.aspx?afid=301

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Air Care industry in Romania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Air Care industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Air Care in Romania market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Air Care in Romania?
* What are the major brands in Romania?
* How do plug-in electric air fresheners perform compared to the battery-operated ones?
* What is the most dynamic air care category?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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