New Market Report: Bleach in Georgia

From: Fast Market Research, Inc.
Published: Thu Mar 10 2016

Bleach was one of the most stable products within home care products in terms of resilience to economic fluctuations. In 2015, volume growth was insignificant and in line with review period growth. This was due to the increasing popularity of coloured linen at the expense of white linen. The fewer purchases of white linen provided savings to consumers as they no longer needed to buy bleach, which in turn slowed growth.

Competitive Landscape

Procter & Gamble continues to lead bleach in 2015 due to its brand Ace and increased its value share by seven percentage points to reach 68%. Al-Afrah Detergents East Syria, with its brand Alafrah, has a 9% value share and is second. It is followed by Abc Deterjan San ve Tic with its ABC brand with a value share of 5%.

Industry Prospects

The increasing availability and popularity of coloured linen and multipurpose products are expected to start reducing volume sales of chlorine bleach and weaken the demand for these products. At the end of the review period, 2-in-1 powder products that contained both bleach and stain remover were starting to be more widely offered. Advertising campaigns are aimed at developing consumer awareness of the efficiency of such products.

Full Report Details at

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Bleach industry in Georgia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Bleach industry in Georgia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Bleach in Georgia market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Bleach in Georgia?
* What are the major brands in Georgia?
* How did bleach sales perform during the economic downturn?
* What are the major applications of bleach in Georgia?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

About Fast Market Research

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You may also be interested in these related reports:

- Bleach in the US
- Bleach in Bulgaria
- Bleach in Thailand
- Bleach in Canada
- Bleach in Morocco

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