Home Laundry Appliances in Canada - New Market Study Published

Home laundry is a mature market in Canada, with a household penetration rate of 82% for automatic washing machines and tumble dryers. Given the high rate of current household installations, the market is highly dependent on upgrades or replacements at the consumer level, whilst the dynamics of the housing market drive builder and construction sales, which posted moderate improvement in 2015. The tepid performance of the Canadian economy and high ownership rate of laundry appliances was mitigated somewhat by improvement and innovation, which supported an increase of 2% in sales volume for 2015.

Competitive Landscape

Whirlpool Canada leads the market for home laundry in Canada and posted a volume share of 47% in 2015. The company flagship Whirlpool brand is strong in Canada, with a 29% share in home laundry appliances, and is a significant source of sales. However, it is the combined strength of its full brand portfolio, which includes Maytag, Inglis, KitchenAid and Roper, that underpins the company’s leadership position. Maytag leveraged the Pan Am games in Canada in 2015 to market itself as the official laundry supplier to the games.

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Industry Prospects

Home laundry appliances is set to post a CAGR of 3% over the five years to 2020. Growth will be driven largely by continued replacement cycles and upgrades, though growth in expenditure on home renovations is expected to gain momentum as the economy improves over the forecast period. As demand for higher-end laundry appliances increases value growth is expected to outpace volume, to register a CAGR of 5% at constant 2015 prices.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Home Laundry Appliances industry in Canada with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Home Laundry Appliances industry in Canada, our research will save you time and money while empowering you to make informed, profitable decisions.

The Home Laundry Appliances in Canada market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Home Laundry Appliances in Canada?
* What are the major brands in Canada?

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