Market Report, "Refrigeration Appliances in the Netherlands", published

The continuous recovery in the housing market had a positive effect on refrigeration appliances in the Netherlands, with value growth outpacing volume growth in 2015. With the economic crisis now over, consumers were more confident of their financial situation, and thus were more willing to invest in major appliances.

Competitive Landscape

Electrolux Home Products (Nederland) remained the largest player in refrigeration appliances in the Netherlands in 2015. The company offers the AEG, Electrolux and Zanussi brands in both the built-in and freestanding segments. The AEG brand is aimed more at the middle of the market, whilst Zanussi appeals to economy buyers and Electrolux is aimed at the higher-end of the market. All these brands offer value for money, and the company is keeping up with the competition by offering highly energy-efficient and frost-free appliances. Electrolux particularly benefited from consumers choosing premium products as they were more financially stable.

Full Report Details at
- http://www.fastmr.com/prod/1126596_refrigeration_appliances.aspx?afid=301

Industry Prospects

The Dutch economy is performing well above expectations, and the housing market had recovered by 2015; this is set to continue having a positive effect on the overall performance of refrigeration appliances in the Netherlands in the forecast period. Both volume and value growth are expected to increase at a faster rate, compared with the review period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Refrigeration Appliances industry in Netherlands with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Refrigeration Appliances industry in Netherlands, our research will save you time and money while empowering you to make informed, profitable decisions.

The Refrigeration Appliances in Netherlands market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Refrigeration Appliances in Netherlands?
* What are the major brands in Netherlands?
* What is the preferred refrigeration capacity size?
* What are the growth prospects for fridge freezers over the medium term?

Reasons to Get this Report

* Gain competitive intelligence about market leaders

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