Sports Drinks in Ireland - New Market Study Published

Sports drinks in Ireland saw an off-trade current value decline of 3% in 2015, to reach €44 million. The blame for this decline can be placed on the prolific growth of sports nutrition drinks of all varieties in Ireland, as well as a growing appreciation for the benefits of consuming bottled water. Consumers seeking rehydration were oriented towards bottled water by numerous sources highlighting the potentially adverse effects of sugary drinks. Likewise, those seeking an energy boost from the carbohydrate content of sports drinks found their attention falling increasingly on drinks offered within the sports nutrition category, which suited their individual needs.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Sports Drinks industry in Ireland with research from Euromonitor's team of in-country analysts.

Full Report Details at
- http://www.fastmr.com/prod/1128400_sports_drinks_ireland.aspx?afid=301

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sports and Energy Drinks industry in Ireland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sports Drinks inIrelandmarket research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Sports Drinks in Ireland?
* What are the major brands in Ireland?
* What are key new sports drinks launches and what impact impact did they have on #category#?
* Who are the key consumers of sports drinks in Ireland?
* What time of day are sports drinks most commonly consumed?
* What trends motivate people to drink sports drinks in Ireland?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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