Grocery Retailers in Bulgaria - New Market Research Report

Current value sales of grocery retailers increased by 1% in 2015 to reach BGN9.7 billion, much lower than the 3% growth seen in the previous year. The main trend was the accelerating growth of modern grocery retailers at the expense of their traditional counterparts. Traditional grocery retailers continued to lose out to their modern retailers, recording a 1% contraction in 2015, while modern grocery retailers grew by 3% in value sales.

Competitive Landscape

Kaufland Bulgaria remained the outright leader in grocery retailers in 2015, with a value share of 13% and recording 7% growth in its actual value sales. Kaufland became the leading grocery retailer due to its aggressive store opening strategy in 2015.

Industry Prospects

Price awareness among Bulgarians is likely to endure over the forecast period. Projections on employment figures indicate no significant improvement in job creation in the medium term, which will lead to a continuation of a reduction in household budgets and disposable incomes.

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Report Overview

Discover the latest market trends and uncover sources of future market growth for the Grocery Retailers industry in Bulgaria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Grocery Retailers industry in Bulgaria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Grocery Retailers in Bulgaria market research report includes:

* Analysis of key supply-side and demand trends
* Detailed market shares for international and locally-based retailers
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* How is grocery retailing performing in Bulgaria?
* Are consumers switching towards more convenient grocery channels?
* Are independent and family run grocery stores coming under pressure in Bulgaria?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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