Market Report, "Homeshopping in Saudi Arabia", published

From: Fast Market Research, Inc.
Published: Thu Mar 10 2016

Homeshopping is seeing intense competition from store-based retailing, which is growing at a rapid pace. Whereas leading players such as Citruss TV enjoy healthy margins and continue to introduce new products and services, the customer base remains small because of the wider variety of product options and retailers that are available in the physical format. This negatively affected the current value growth of homeshopping, which slowed down to 9% in 2015, from a CAGR of 12% during the review period. However, some of the slowdown in growth can also be attributed to the fact that the leading companies invested in sales promotions which offered products at reduced prices, such as "The Big Save" and "7 Day Deal" by Citruss TV, launched in 2015.

Competitive Landscape

Citruss TV led homeshopping in 2015, with a 23% value share. It also saw the strongest increase, gaining one percentage point of value share from 22% in 2014. The company sells high-end, high-quality products, and invests in improving broadcasting quality, such as introducing live broadcasting from 2015. It has also invested in a talented workforce, such as presenters who are skilled at product demonstration on television and communicating well with customers. The company, well-aware of the competition from internet retailers, has upgraded its website to include internet retailing, and also launched a mobile app in early 2015 to make homeshopping even more convenient. This led to the strong growth of the company.

Full Report Details at

Industry Prospects

Homeshopping is likely to continue to face competition from other channels, mainly because of the expected intense growth in store-based retailing, as well as rising internet penetration. However, major retailers in the channel are investing in adopting appropriate strategies to grow the channel further, as it is still a niche in the country and there is more potential. Citruss TV, the leading company, has already introduced live broadcasting. In the future, the company has ambitious plans to invest in product quality and variety, and in adopting the latest technologies to capture a wider audience. These initiatives will help the channel to maintain a value CAGR in the forecast period which is similar to that seen in the review period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Homeshopping industry in Saudi Arabia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Homeshopping industry in Saudi Arabia, our research will save you time and money while empowering you to make informed, profitable decisions.

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