New Market Research Report: Tea in Slovenia

From: Fast Market Research, Inc.
Published: Thu Mar 10 2016

Despite the ongoing difficult economic crisis in Slovenia, high unemployment and decreased private expenditure, demand for tea showed slight growth during the review period and in 2015. This stemmed from the relatively low price of tea in comparison with other drinks. Furthermore, the increasing demand for tea in Slovenia is attributable to its healthy image and growing health concerns among Slovenians.

Competitive Landscape

Tea in Slovenia is dominated by the domestic manufacturer Žito Food industry dd and its brand 1001 Cvet, which has, through its long-term presence, managed to establish good recognition and a wide distribution network. Žito’s leading position also stems from its wide product portfolio and strong presence in the two biggest categories of fruit/herbal tea and green tea. The company held a 52% value share in 2015.

Industry Prospects

Tea in Slovenia is still mainly considered as a beverage meant for consumption in cold winter months, and for this reason manufacturers are expected to continue their efforts to improve its sales during the rest of the year, for example by promoting other tea, such as green tea or white tea, as a healthy everyday beverage. Fruit/herbal tea, due to its long tradition in Slovenia, is set to remain the most prevalent tea type in the forecast period.

Full Report Details at

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Tea industry in Slovenia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tea industry in Slovenia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Tea in Slovenia market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions suchas:

* What is the market size of Tea in Slovenia?
* What are the major brands in Slovenia?
* Is loose leaf tea available in Slovenia?
* Is there a shift from unpackaged to packaged tea in Slovenia?
* Is there a market for tea pods in Slovenia?
* What is the market size for different tea flavors (green tea, black tea, herbal tea, etc.) in Slovenia?
* How are market trends changing in flavours/types for fruit/herbal and other tea?

Reasons to Get this Report

About Fast Market Research

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