Bleach in Norway - New Study Released

Products in surface cleaners improved significantly in recent years with diversification to products related to specific tasks proving popular among consumers in Norway. Growth in these areas had an inverse negative effect on bleach, with negative or flat retail volume and value growth (constant 2015 prices) registered in each year of the review period. While some consumers are still attracted to bleach because of its strong nature, a growing number view it as an old-fashioned kind of product that is inferior to many of the new innovations available. This is a hard trend to reverse and was crucial in the stagnation that affected bleach over the review period.

Competitive Landscape

Lilleborg AS led bleach in 2015 with a retail value share of 58% and total sales of NOK25 million. This was entirely driven by the performance of Lilleborg’s Klorin product, a domestically manufactured brand that enjoys good recognition in Norway due to its long-standing presence and because it is the brand that most consumers associate with bleach.

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Industry Prospects

Bleach is expected to continue to perform poorly over the forecast period as consumers become more used to buying surface cleaners that are tailored for specific tasks. Environmental friendliness is also expected to be a big factor in, with bleach products struggling to shake off the stigma that many attach to them due to the effects that the chemicals they contain might have on the atmosphere and on the general health of people in the household.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Bleach industry in Norway with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Bleach industry in Norway, our research will save you time and money while empowering you to make informed, profitable decisions.

The Bleach in Norway market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Bleach in Norway?
* What are the major brands in Norway?
* How did bleach sales perform during the economic downturn?
* What are the major applications of bleach in Norway?

Reasons to Get this Report

* Gain competitive intelligence about market leaders

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