Dishwashing in Kazakhstan - New Market Report

From: Fast Market Research, Inc.
Published: Thu Mar 10 2016

The range of hand dishwashing and automatic dishwashing brands has increased, and there are new formulas in hand dishwashing that are thicker in consistency and economise consumption, as well as new flavours that attract consumers with their pleasant smell. Moreover, most consumers have regular breakfasts, lunches and dinners at home. All of these factors are attributable to the constant demand for dishwashing products in Kazakhstan. In 2015 it was also observed that there was a greater quantity of brands that took a green positioning. The development of modern grocery retailers has contributed to the increased number of premium brands with an ecologically conscientious concept. More people have become aware of the importance of using safe, hypoallergenic products with natural components in dishwashing.

Competitive Landscape

Henkel remained the leading player and accounted for a retail value share of 32% in 2015. The company has achieved its success by launching and developing brands in automatic dishwashing and hand dishwashing. Pril, Pemolux and Somat are its leading brands, which are highly recognisable among consumers and were available at traditional grocery retailers, modern grocery retailers and via internet retailing in 2015. In automatic dishwashing, Somat had a very strong position with its 39% value share in 2015. Automatic dishwashing has few brands and Somat dominates because of its stable presence on shop shelves.

Full Report Details at

Industry Prospects

Gradual growth in living standards, continual urbanisation and the high rate of households with several family members, including children, will lead to an increase in the use of dishwashing machines over 2015-2020, as people will wish to save time and have effective dishwashing methods. Also, the expansion of modern grocery retailers, such as hypermarkets and supermarkets, will contribute to greater interest in ecologically friendly brands with natural components. However, the currency devaluation in August 2015 and the resulting decrease in purchasing power will lead to more people purchasing standard-priced brands in hand dishwashing.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Dishwashing industry in Kazakhstan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dishwashing industry in Kazakhstan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dishwashing in Kazakhstan market research report includes:

* Analysis of key supply-side and demand trends

About Fast Market Research

Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.

For more information about these or related research reports, please visit our website at or call us at 1.800.844.8156 (1.413.485.7001 Int'l)

You may also be interested in these related reports:

- Sports Good Market in Kazakhstan to 2019 - Market Size, Trends, and Forecasts
- Non-Power-Driven Hand Tool Market in Kazakhstan to 2019 - Market Size, Trends, and Forecasts
- Lighting Product Market in Kazakhstan to 2019 - Market Size, Trends, and Forecasts
- Home Care in Kazakhstan
- Weighing Machine Market in Kazakhstan to 2019 - Market Size, Development, and Forecasts

Company: Fast Market Research, Inc.
Contact Name: Bill Thompson
Contact Email:
Contact Phone: 1-413-485-7001

Visit website »