Market Report, "Dishwashers in the Netherlands", published

In 2015 dishwashers continued the strong upwards trend seen in 2014, owing mostly to the recovery in the Dutch housing market, which started to improve in 2014. Furthermore, the improvement in the Dutch economy boosted consumer confidence; consumers were previously wary of spending on consumer appliances.

Competitive Landscape

BSH Huishoudapparaten remained the leading company in dishwashers in 2015. The company’s strong brand Bosch is well-established in the Netherlands, with a solid reputation amongst Dutch consumers. The company remains innovative, offering consumers premium built-in and freestanding dishwashers, from standard to compact. Although the company enjoyed substantial volume growth, BSH Huishoudapparaten’s volume share declined in 2015, as the company suffered competition from upcoming Asian brands. A similar trend was seen for the Siemens brand, which saw volume growth and ranked second in 2015, but held a static share.

Full Report Details at
- http://www.fastmr.com/prod/1126486_dishwashers_netherlands.aspx?afid=301

Industry Prospects

The outlook for dishwashers in the forecast period is expected to continue to be positive in both volume terms and value terms at constant 2015 prices. The continued recovery of the housing market is predicted to boost sales in this category, as consumers are likely to renovate their kitchens and buy new dishwashers for their homes. Unlike in the past, dishwashers are becoming a standard feature in any modern kitchen. In addition, the recovery of the Dutch economy will further enhance consumers’ disposable incomes, thereby benefiting sales of dishwashers.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Dishwashers industry in Netherlands with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dishwashers industry in Netherlands, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dishwashers in Netherlands market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Dishwashers in Netherlands?
* What are the major brands in Netherlands?
* How has this high unit price, low global penetration category been affected by recessionary pressure?

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