RTD Tea in Estonia - New Market Study Published

From: Fast Market Research, Inc.
Published: Thu Mar 10 2016

RTD tea recorded off-trade value growth of 5% while retail volume sales grew by 4% in 2015 to reach €2.3 million and 2.1 million litres as increased consumer confidence and new launches in the category boosted sales. While consumers felt increasingly confident as the aftermath of the recession faded, new launches generated interest. RTD tea sales were also positively impacted somewhat by the global health trend as these products are regarded as healthier than carbonates, for example.

Competitive Landscape

Coca-Cola maintained its leading position in RTD tea despite heavy declines in its sales in 2015, to reach a 62% retail volume share. The company experienced a significant drop in sales in 2015, due to both competition from other brands and categories and the poor summer weather in the country. The company manages the well-known Nestea brand but reduced its level of advertising in recent years. In addition, the player did not invest in product development in 2015. Nevertheless, the strong position that the Nestea brand has established in Estonia allowed Coca-Cola to maintain its leading position in the category.

Full Report Details at
- http://www.fastmr.com/prod/1128346_rtd_tea_estonia.aspx?afid=301

Industry Prospects

Although positive growth is expected for RTD tea over the forecast period, the coming years are likely to be challenging for the category as it deals with competition from other products, such as flavoured bottled water. Nevertheless, with consumer purchasing power on the increase, Estonians are likely to become more willing to purchase more expensive products, thus driving value sales. Furthermore, value growth will be supported by rising retail unit prices as a result of increased production costs.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the RTD Tea industry in Estonia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the RTD Tea industry in Estonia, our research will save you time and money while empowering you to make informed, profitable decisions.

The RTD Tea in Estonia market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of RTD Tea in Estonia?
* What are the major brands in Estonia?

About Fast Market Research

Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.

For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156 (1.413.485.7001 Int'l)

You may also be interested in these related reports:

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- Iced/RTD Tea Drinks Market in East Europe to 2020: Market Guide
- Iced/RTD Tea Drinks Market in Asia to 2020: Market Guide
- Iced/RTD Tea Drinks Market in Latin America to 2020: Market Guide
- Iced/RTD Tea Drinks Market in MENA to 2020: Market Guide

Company: Fast Market Research, Inc.
Contact Name: Bill Thompson
Contact Email: press@fastmr.com
Contact Phone: 1-413-485-7001

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