Market Report, "Polishes in Georgia", published

From: Fast Market Research, Inc.
Published: Thu Mar 10 2016

The greater awareness among consumers increased the growth of underdeveloped products such as metal polishes. The larger number of metal elements in home interior design was one of the reasons for the increased consumption of metal polish. This increased overall awareness and the product is used more often in households to clean items such as metal keys, handles and other items.

Competitive Landscape

SC Johnson & Son (Pronto) with a 33% value share, Cigir Kimya AS (Silver) with a 19% value share and Sano Brunoís Enterprises Ltd (Sano) with an 11% value share were the leading companies in polishes in 2015. SC Johnson & Sonís Pronto brand is present in a wide range of categories offering polishing products for floors and furniture made from both wood and laminate. Positioned on the most visible parts of shelves and enjoying high consumer awareness, the brand maintains its long-standing popularity. The brand Silver by Cigir Kimya AS is one of the most well-established and consistent brands in terms of long-standing presence in shoe polish. This factor makes it the second most popular in polishes. Sano Brunoís Enterprises reached third position in polishes in 2014. The company entered all areas of polishes except shoe polish. It is trying to obtain the best positions on the shelves of modern grocery retailers.

Full Report Details at

Industry Prospects

There is a growing trend of producing furniture and floors using artificial materials. Fewer companies are using natural materials due to their high prices. Hence, there is an expectation of growing interest in polishes created to care for artificial materials in both urban and rural areas over the forecast period. In addition, increasing awareness will be increasing the consumption of metal polishes by households.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Polishes industry in Georgia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Polishes industry in Georgia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Polishes in Georgia market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Polishes in Georgia?
* What are the major brands in Georgia?

About Fast Market Research

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