Fast Market Research recommends "Dishwashing in Uzbekistan" from Euromonitor International, now available
[ClickPress, Thu Mar 10 2016] Domestic production of dishwashing products continued to develop in 2015. While products prices witnessed a decline, the quality steadily improved. Imports were forced to revise their pricing policies in response. Domestic manufacturers pursued aggressive pricing policies in an attempt to challenge imports and acquire sales share. These developments helped in attracting consumers and maintaining positive retail volume and current value sales growth in 2015.
Procter & Gamble leads dishwashing in Uzbekistan, with a value share of 19% in 2015. Its Fairy brands continues to enjoy widespread popularity amongst consumers in the country, with continuous marketing campaigns helping to maintain consumer loyalty. Nefis Cosmetics is the second leading player in the category, accounting for a value share of 14% in 2015. Its Kaplya Sorti and AOS brands enjoy wide distribution in the country and are especially popular amongst more price-sensitive consumers. Henkel Rus emerged as the third leading player in the category in 2015, accounting for a retail value sales share of 8%. This was partially driven by its introduction of the new Pemolyuks brand, which was widely distributed and offered at a very affordable price. Unilever Group fell from third position in 2014 to seventh in 2015, as a result of the its Cif brand being removed from sale in the country, and its Sunlight brand seeing a one percentage point loss of value share.
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Over the forecast period, dishwashing in Uzbekistan will benefit from consumer activity in several directions. Firstly, sales will grow due to the country’s economic recovery and increasing consumer disposable income levels. While this will generate stronger interest in such convenient products as dishwashing, this trend will also result in the appearance of newer households and new kitchen furniture, which will also indirectly lead to increased consumption of dishwashing products. Secondly, the modernisation of and technological advancement of domestic companies will result in a larger range of good quality products over the forecast period. Due to the growing activity of domestic producers, imports are also likely to implement more promotional campaigns and more actively engage in price competition. All of these factors will contribute to the positive development of dishwashing over the forecast period.
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