Market Report, "Tea in Guatemala", published

Traditionally tea is not a strong product in Guatemala, since people usually drink coffee. However, growth in imported brands and flavours of tea products, and increased information on the health benefits offered by tea, are driving sales in this category. Women are the main consumers of tea, and green tea is becoming very popular amongst them, due to its high antioxidant properties and health benefits.

Competitive Landscape

Unilever led the category in 2015 with a retail value share of 36%. Its leading brand Lipton has been in the market for several years, which has allowed it strong product recognition. The company also has a strong distribution force amongst its target consumer base.

Industry Prospects

Tea is expected to have a CAGR of 2% at constant 2015 prices and reach sales of GTQ45 million by 2020. Guatemala’s low tradition of drinking tea is the main barrier that this category has, since the majority of consumers prefer drinking coffee on a daily basis.

Full Report Details at
- http://www.fastmr.com/prod/1127402_tea_guatemala.aspx?afid=301

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Tea industry in Guatemala with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tea industry in Guatemala, our research will save you time and money while empowering you to make informed, profitable decisions.

The Tea in Guatemala market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions suchas:

* What is the market size of Tea in Guatemala?
* What are the major brands in Guatemala?
* Is loose leaf tea available in Guatemala?
* Is there a shift from unpackaged to packaged tea in Guatemala?
* Is there a market for tea pods in Guatemala?
* What is the market size for different tea flavors (green tea, black tea, herbal tea, etc.) in Guatemala?
* How are market trends changing in flavours/types for fruit/herbal and other tea?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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